Black Friday. Cyber Monday. The sales have begun. Are you a deal hunter?
Research is showing that more and more people are deciding to ditch the early morning shopping hours due to waiting in long lines to get in to a store, and then to make a purchase. Black Friday is dying in the age of Amazon and online shopping. The whole idea of Black Friday and Cyber Monday is becoming less relevant as the consumer is generally accustomed to great deals, or at least getting a deal (cited from Josh Elman of the Nasdaq Advisory Services). Some stores are now offering Black Friday-esque sales prior to Thanksgiving.
It has been found that while some consumers “enjoy the hunt” for the perfect item, others would rather shop in their pajamas from the comfort of their own home.
What about you? Do you shop during Black Friday? Cyber Monday? Both?